文章摘要
梅媛媛,林振平,王 晖,赵轶伦,蔡旭兵.基于文献计量分析的无偿献血有效宣传探讨[J].南京医科大学学报(社会科学版),2015,(2):114~117
基于文献计量分析的无偿献血有效宣传探讨
Bibliometric analysis on the exploring of the effective promotion of unpaid blood donation
投稿时间:2014-08-19  
DOI:10.7655/NYDXBSS20150207
中文关键词: 无偿献血  宣传  文献计量分析法
英文关键词: unpaid blood donation  promotion  bibliometric analysis method
基金项目:教育部人文社科研究基金青年项目“区域性采供血管理保障机制研究”(11YJC630120),南京市医学科技发展项目“基于动机保护理论的无偿献血者献血动机研究”(YKK13165)
作者单位
梅媛媛 南京医科大学医政学院,江苏 南京 210029 
林振平 南京医科大学医政学院,江苏 南京 210029 
王 晖 南京红十字血液中心,江苏 南京 210003 
赵轶伦 南京红十字血液中心,江苏 南京 210003 
蔡旭兵 南京红十字血液中心,江苏 南京 210003 
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中文摘要:
      目的:探讨我国无偿献血的有效宣传情况?方法:采用文献计量分析法对无偿献血宣传期刊文献进行分析? 结果:110篇文献涉及19个省市,作者单位是采供血机构占85.45%?期刊来自《中国输血杂志》占32.73%,以定性研究为主占52.73%?宣传对象是在校大学生和街头流动人群占58.89%,宣传活动有效评价比例为47.83%,宣传媒体有效评价比例为32.00%?结论:无偿献血宣传研究日益受到重视,评价有效宣传活动位居前3位的是名人效应活动?献血英雄事迹报道?特殊日期活动,评价有效宣传媒体位居前3位的是广告?电视新闻?宣传栏?
英文摘要:
      Objective: To probe into the effective promotion of unpaid blood donation in China. Methods: Unpaid blood donation advocacy papers were analyzed by bibliometric analysis method. Results: A total of 110 papers involved 19 provinces and cities were selected. 85.45% authors’ affiliations were blood collection agencies. 32.73 % papers came from “Chin J Blood Transfusion”. The ratio of qualitative research was 52.73%. The target audiences were college students and migrants in the street accounted for 58.89%. The ratio of effective evaluation was 47.83%. The proportion of effective evaluation of the mass media was 32.00%. Conclusion: The promotion of blood donation is receiving more and more attention. The top three evaluation of effective promotion are celebrity events, heroic deeds of donation reports and special date. The top three of media are advertising, TV news and billboards.
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