Nowadays, the universities in all regions have established new campuses and put them into use in succession. The issue of naming the buildings and roads in new campus has gradually drawn wide attention of all the universities. As the naming issue not only is an organic component of the culture construction in the university campuses, but also embodies the inheritance of a university’s spirit and cultural self- consciousness, and enriches the forms of morality education. Naming the campus buildings and the roads should adhere to “3 unifications”, including the unification of historical traditions and the spirit of the times, the unification of the university spirit and its characteristics, and the unification of scientific rationalism and humanistic concern. In course of naming the buildings and the roads, the university should adhere to the principle of democratic centralism to ensure that the names can withstand the test of time.