文章摘要
庄 严,庄子凡.中医药健康旅游产业服务“健康山东”建设的思考[J].南京医科大学学报(社会科学版),2018,(6):417~420
中医药健康旅游产业服务“健康山东”建设的思考
Thoughts on health tourism industry of traditional Chinese medicine assisting the construction of “healthy Shandong”
投稿时间:2018-04-30  
DOI:10.7655/NYDXBSS20180601
中文关键词: 中医药健康  中医药旅游产业  健康山东  新旧动能转换
英文关键词: Chinese medicine health  Chinese medicine tourism industry  healthy Shandong  new and old kinetic energy conversion
基金项目:2018年山东省高等学校人文社会科学研究计划项目“新时代中医药绿色人才培养服务‘健康山东’战略研究”(J18RZ011);2018年山东省教育教学研究课题“依托中医学一流学科育人功能助力中医药健康服务产业的研究”(2018JXY3079);2018年山东省卫计委重点课题“多领域协作的‘治未病’中医药健康服务产业链的研究”(201831)
作者单位
庄 严 山东中医药大学校长办公室,山东 济南 250355 
庄子凡 北京中医药大学中医学院,北京 100029 
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中文摘要:
      在当前中医药健康产业已成为国内各省区重点发展的领域和新旧动能转换的背景下,讨论如何建设中医药健康旅游产业,使之有效地服务“健康山东”战略及打造全方位?全周期健康服务产业链,创建山东“国家医养结合示范省”?从七个方面讨论了中医药健康旅游产业的内涵及其对于“健康山东”建设的意义,重点讨论了山东省中医药健康旅游产业的发展策略,主要包括依托山东省自然旅游资源开展中医药健康服务项目;开发中医药院校?中医院及中医药企业的健康旅游资源;深入挖掘和融入山东省中医药文化元素;推进多产业融合,发展中医药特色健康旅游产业新业态;利用大数据定向推广中医药健康旅游产业;培养高素质复合型人才;健全中医药健康旅游管理法律法规制度和积极申报中医药健康旅游示范区等?
英文摘要:
      At present, the health industry of traditional Chinese medicine has become the key development field of all provinces and regions in China and the transformation of new and old kinetic energy. It is discussed how to build a healthy tourism industry of traditional Chinese medicine, make it serve the strategy of “healthy Shandong” effectively and create a comprehensive and full cycle health service industry chain, and create a “demonstration of the national integration demonstration of national medicine in Shandong Province”. This paper discusses the connotation of the health tourism industry of traditional Chinese medicine and its significance to the construction of “healthy Shandong” from seven aspects. It mainly discusses the development strategy of the health tourism industry of traditional Chinese medicine in Shandong Province, mainly including the development of the health service project of traditional Chinese medicine relying on the natural tourism resources in Shandong Province; the development of Chinese medicine colleges and universities of traditional Chinese medicine and the hospital of traditional Chinese medicine and the development of traditional Chinese medicine; the health tourism resources of traditional Chinese medicine enterprises; deeply excavate and integrate the cultural elements of traditional Chinese medicine in Shandong province; promote the integration of multi industry, develop the new industry of traditional Chinese medicine and health tourism industry; promote the health tourism project of traditional Chinese medicine with big data; train the comprehensive high?quality Chinese medicine health tourism talents; improve the legal and regulatory system of traditional Chinese medicine health tourism management and actively declare the healthy tourism demonstration area of Chinese medicine.
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