医院青年文化品牌塑造的路径探析
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An analysis on the way to build the hospital’s youth culture brand:focusing on the cultivation of cultural confidence
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    摘要:

    青年是医院的未来,引导青年医务人员树立坚定而充沛的文化自信是激发其积极性、主动性和创造性的重要方式。常州市第一人民医院以涵养文化自信为着力点打造青年文化品牌“青之源”,通过营造学习创新氛围、建设团日活动体系、搭建阅读分享平台、探索涵养青年文化自信的品牌塑造路径等方式,动力、活力、能力三源合流,为青年成长提供正向激励和人文滋养。

    Abstract:

    Youth is the future of the hospital. Guiding young medical staff to cultivate firm and abundant cultural confidence is an important way to encourage their enthusiasm, initiative and creativity. The First People’s Hospital of Changzhou built a youth cultural brand “Qingzhiyuan?the source of green”by focusing on cultural confidence to merge three sources of power, vitality and ability through several ways, including making a learning and innovation atmosphere, constructing a league day activity system, building a reading and sharing platform and exploring the ways of brand building to cultivate young people’s cultural confidence. This three sources confluence provides positive stimulation and cultural nourishment for the growth of youth.

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贺胜男.医院青年文化品牌塑造的路径探析[J].南京医科大学学报(社会科学版),2020,(2):171~174

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  • 收稿日期:2019-05-01
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  • 在线发布日期: 2020-04-30
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