文章摘要
吕思源,陈市耀,张宇微,朱 亚.改革健康传播的对策与建议[J].南京医科大学学报(社会科学版),2020,(6):518~521
改革健康传播的对策与建议
投稿时间:2020-04-10  
DOI:10.7655/NYDXBSS20200604
中文关键词: 健康传播  健康素养  新型冠状病毒肺炎  公共卫生体系
英文关键词: health communication  health literacy  COIVD-19  public health system
基金项目:江苏省哲学社会科学优秀创新团队建设项目
作者单位
吕思源 南京医科大学公共卫生学院 江苏 南京 211166 
陈市耀 南京医科大学公共卫生学院 江苏 南京 211166 
张宇微 南京医科大学医政学院江苏 南京 211166 
朱 亚 南京医科大学医政学院 健康江苏研究院 江苏 南京 211166 
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中文摘要:
      文章从健康传播的角度,结合健康传播在公共卫生体系中的发展现状,探讨新型冠状病毒肺炎疫情中健康传播所暴露的短板,包括信息传播者舆论引导力度不够;受传者健康素养不足;健康素养监测指标、评估手段单一;有公信力的健康载体“失声”,传播方式过于单一;健康传播应对突发公共卫生事件时的传播策略储备不足等。针对疫情期的“补短板”思考,提出相应的提升策略与优化措施,包括建立政府主导,多方协同的权威信息发布机制;广泛且有侧重地开展健康知识和技能传播,获取社会支持;扩充健康素养监测指标、优化评估手段;培养居民自主自律的健康行为与生活方式;制定覆盖全人群,干预重点人群的健康传播内容与方法;营造全社会健康支持的健康传播环境,从而为全面提高我国居民的健康素养,尤其是应急素养、应急技能,推进《健康中国行动计划(2019—2030)》提供有益参考。
英文摘要:
      In this paper, from the perspective of health communication, combined with the current situation of the development of health communication in the public health system, we discussed the shortcomings of health transmission exposed in the new epidemic, including insufficient public opinion guidance of information disseminators; poor health literacy of the recipients; single health literacy monitoring index and assessment method; the credible health carrier “lost its voice”,and the single mode of transmission; insufficient health communication strategy to public health emergencies, etc. In view of the “short board” in the epidemic period, the corresponding promotion strategies and optimization measures are proposed, including establish an authoritative information release mechanism led by the government and coordinated by multi?party parties; extensively focused dissemination of health knowledge and skills and social support; expand the health literacy monitoring index and optimize the assessment method; cultivate the healthy behavior and life style of self?regulation; formulate the contents and methods of health communication covering the whole population and intervening the key population; create a healthy communication environment supported by the whole society, and provide useful reference for comprehensively improving the health literacy of Chinese residents, especially the emergency literacy and emergency skills, and promoting “the healthy China action plan (2019—2030)”.
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