This study conducted an empirical study in a town of Dongguan by adopting a convenience sampling method from September to November 2022. The research team conducted one - to - one questionnaire surveys on the basic information，purchase intention and payment intention of home - based elderly and their adult children for daycare services to understand the effective demand of residents for day care services and the development potential of daycare in Dongguan. The chi-square test and logistic regression analysis were used to analyze the influencing factors of purchase intention. U/H test and multiple stepwise regression analysis were used to analyze the influencing factors of payment intention. The results showed that 251 of the 392 respondents were willing to purchase daycare services，accounting for 64.03% . The average monthly payment value of daycare services was 2 127.2 yuan. The purchase intention of residents is affected by education level，income and expenditure and the number of children. Residents’willingness to pay for daycare was influenced by education level，health status of the elderly，income and expenditure of the respondents and whether they had children to provide care. The study found that daycare service has a particular development potential in Dongguan.