During the patriotic health campaign from 1952 to 1953，People’s Daily fulfilled the propaganda and mobilization work of the patriotic health movement with high quality and quantity，providing strong public opinion support for the successful implementation of the patriotic health movement. Along with the transformation of tasks and situation of the patriotic health movement，the propaganda and mobilization of People’s Daily showed a developmental pattern of ups and downs. People’s Daily mainly adopted the methods such as strengthening typical propaganda， setting up vanguard models， creating ceremonial landscape， constructing collective memories，deepening people’s understanding by using image narratives，proper public opinion supervision and adhering to the practical approach of seeking truth from facts，principles of combining grand narrative with individual expression，coordinating short -term goals with long -term effects，and unifying mass consciousness with national sentiment. The study reveals that the propaganda and mobilization work of the patriotic health movement in the new era must adhere to the fundamental guarantee of Party leadership， highlight people-centered values，integrate with the cultivation of the new generation，and build a multifaceted and diverse communication system.