基于SERVQUAL⁃IPA模型的一院多区医疗服务质量同质化评价研究
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作者单位:

1.安徽中医药大学医药经济管理学院,2.人文与国际教育交流学院,安徽 合肥 230012

作者简介:

陈家宝(2001—),男,安徽阜阳人,硕士研究生在读,研究方向为中医药健康管理;
彭青和(1976—),男,安徽桐城人,副教授,硕士研究生导师,研究方向为中医药健康管理,通信作者,846426794@ahtcm.edu.cn。

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中图分类号:

R197.1

基金项目:

安徽中医药数据集成与治理研究项目“数据科学与中医药创新发展安徽省哲学社会科学重点实验室”(GXXT2022-095);高校思想政治工作拔尖人才支持计划项目(sztsjh-2023-7-7);安徽省新时代育人质量工程项目(2023xscx097)


Research on the homogeneity evaluation of medical service quality across multicampus hospitals based on the SERVQUALIPA model
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Affiliation:

1.School of Pharmaceutical Economics and Management,2.College of Humanities and International Exchange,Anhui Universityof Traditional Chinese Medicine,Hefei 230012 ,China

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    摘要:

    在高质量发展背景下,为提升公立医院一院多区医疗服务质量,对某三甲公立医院一院三区医疗服务质量及影响因素展开分析。运用服务质量差距模型(SERVQUAL),从可靠性、保证性、响应性、情感性、有形性和经济性六个维度设计调查问卷,通过多元回归分析各院区医疗服务质量差距的影响因素,并运用重要性分析(impormant-performance analysis,IPA)模型象限图呈现患者对各维度医疗服务质量的期望值和感知值,反映重要性分布。结果显示,住院患者个体特征影响满意度评价,院区间医疗服务质量总体差异显著,28个具体指标存在较多差异,且IPA象限分析表明各院区需改进的具体指标有诸多相同之处。研究表明,SERVQUAL适用于该评价研究,当前各院区医疗服务质量与患者期望仍有差距,应努力提升服务质量,实现同质化发展。

    Abstract:

    In the context of high - quality development,this study aims to enhance the standardized development of medical service quality across multi-campus hospitals. We conducted an analysis on the medical service quality and its influencing factors across three campuses of a top - tier public tertiary hospital. By adopting the SERVQUAL model,we designed a survey based on six dimensions:reliability,assurance, responsiveness,empathy,tangibles,and affordability. Multiple regression analysis was applied to identify the influencing factors of the quality gap in medical services among different hospital campuses. Furthermore,the IPA quadrant chart was used to present patients’expectations and perceptions of medical service quality across various dimensions,reflecting the distribution of importance. The results show that individual characteristics of hospitalized patients affect satisfaction ratings,and there are significant overall differences in medical service quality among different campuses,with considerable variation among 28 specific indicators. The IPA quadrant analysis further indicates that many of improvement priorities are shared across different campuses. The study demonstrates that the SERVQUAL model is applicable for this evaluation research. However,a gap still exists between the current medical service quality provided by each hospital campus and patients’expectations, indicating the need for quality improvement to achieve homogeneous development.

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陈家宝,刘欢,彭青和.基于SERVQUAL⁃IPA模型的一院多区医疗服务质量同质化评价研究[J].南京医科大学学报(社会科学版),2025,25(3):293~299

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  • 收稿日期:2025-02-18
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  • 在线发布日期: 2025-06-27
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