公共数字服务平台健康信息获取意愿研究
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1.皖南医科大学人文与管理学院 ;2.安徽省公共卫生危机管理哲学社会科学重点实验室 ;3.医学信息学院,安徽 芜湖 241002

作者简介:

国实(1980—),女,辽宁调兵山人,教授,研究方向为数智化与卫生服务供给,通信作者,guoshi@wnmc.edu.cn。

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基金项目:

安徽省哲学社科规划项目“基于健康码的精准健康科普创新服务体系研究”(AHSKY2021D31)


An empirical study on willingness to acquire health information via public digital service platforms
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Affiliation:

1. School of Humanities and Management ;2. Anhui Provincial Key Laboratory of Philosophy and Social Sciences for Public Health Crisis Management ;3. School of Medical Information, Southern Anhui Medical University, Wuhu 241002 , China

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    摘要:

    为探讨公众对公共数字服务平台健康信息获取意愿及其作用机制,促进健康信息供给和公共服务转型,研究采用方便抽样法对安徽省数字融入的城乡居民进行调查。结果显示,2 597名安装皖事通应用程序的受访者中,79.47%愿意通过该平台获取政府发布的健康信息。广义有序回归分析发现,女性、≥60岁老年人、已婚、自评健康良好、无慢性病、5年内有体检行为、系统可用性和政府信任等是健康信息获取意愿的主要影响因素。建议公共数字化平台场景驱动精准服务嵌入,并通过优化用户体验与巩固政府信任,驱动移动政务平台向综合性服务门户拓展,公共服务从被动提供向主动价值创造转化。

    Abstract:

    To explore the current status and influencing factors of the public's willingness to acquire health information through public digital service platforms, and to promote the transformation of health information delivery and public services, this study employed convenience sampling to conduct a survey on urban and rural residents in Anhui, who are digitally engaged. Among the 2 597 respondents who had installed the WanShiTong App, 79.47% expressed willingness to acquire government-issued health information. Generalized ordered logistic regression analysis revealed that demographic factors (female, aged 60 or above, married), health and behavioral factors (good self-rated health, having no chronic diseases, having received medical examinations within the past five years), system usability, and trust in government were key determinants of health information acquisition willingness. The study recommends that public digital platforms adopt scenario-driven precise service integration for personalized services. By enhancing user experience and strengthening trust in government, mobile government platforms can be expanded into comprehensive service portals, thus transforming public services from passive provision to proactive value creation.

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国实,徐德军,徐朋辉.公共数字服务平台健康信息获取意愿研究[J].南京医科大学学报(社会科学版),2026,(3):310~315

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  • 收稿日期:2025-12-29
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  • 在线发布日期: 2026-06-24
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