Abstract: Based on the information technology innovation and era's development demand，the network media is accelerating proper development of medical environment, and is changing the thinking model、 interpersonal communication and behavioral habit of medical students. Therefore, the education and management of medical colleges is facing new opportunities and challenges. This article analyzes the theoretical progress and reality demands of network media literacy education of medical students, and then puts forward the educational countermeasures which are helpful for the cultivation of medical talents with high quality.