Health news propaganda is an important job content of disease prevention and control.Current public health news propaganda is extremely uneven, and it pays little attention to the increasing NCDs .It mainly due to the imbalance of media news value judgment standard and the ineffective guidance of media focus by the health sector.To this end, the CDC should change the focus of publicity by active guidance; enhance communication to strengthen media relations; innovate ways to use new media platforms to strengthen health communication of NCDs.