Objective to investigate the consumption habits, food safety knowledge among rural customers and problems of regulatory authorities to reveal the situation of rural food safety, and the goal is to give suggestions to improve the rural food safety regulation. Method A questionnaire survey was conducted among 2697 rural customers and the interviews with regulators for how to solve rural food safety issue. Results The legal system of food safety lack of the pertinence of rural areas and rural food safety supervision ineffective and customers was lack of food safety knowledge and awareness of rights, and it’s difficult to defend their rights for its high cost. Conclusion We should establish a more targeted legal system for rural areas and improve supervision efficiency and improve the self-protection ability and consciousness of rural residents to guarantee rural food safety.