Abstract:#$NL:Nowadays,StheSuniversitiesSinSallSregionsShaveSestablishedSnewScampusesSandSputSthemSintoSuseSinSsuccession.STheSissueSofSnamingStheSnewScampusSbuildingsSandStheSroadsShasSgraduallySdrewSwideSattentionSofSallStheSuniversities,SasSnamingSissueSnotSonlySisSanSorganicScomponentSofStheScultureSconstructionSinStheSuniversityScampuses,SbutSalsoSembodiesStheSinheritanceSofSaSuniversity’sSspiritSandSculturalSself-consciousness,SandSenrichesStheSformsSofSmoralitySeducation.SNamingStheScampusSbuildingsSandStheSroadsSshouldSadhereStoS“3Sunifications”,SrespectivelyStheSunificationSofShistoricalStraditionsSandStheSspiritSofStheStimes,StheSunificationSofStheSuniversitySspiritSandSitsScharacteristics,SandStheSunificationSofSscientificSrationalismSandShumanisticSconcern.SInScourseSofSnamingStheSbuildingsSandStheSroads,StheSuniversitySshouldSadhereStoStheSprincipleSofSdemocraticScentralismStoSensureSthatStheSnamesScanSwithstandStheStestSofStime.#$NLS#$NLKeySwords:StheSUniversity,SNamingSBuildingsSandSRoads,SCulturalSSelf-consciousness,SPractice