The health management service with Chinese characteristics is developing.This paper analyzes the current development of the health management service through the SWOT method of strategic management, and discusses the advantages, disadvantages, opportunities and threats of the internal conditions and external environment faced by the development of the health management service.And the rough points of three subsystems, namely, medical and health system, specializing in health management service system and health management service related and supporting system, combined with the characteristics of their respective development strategy is put forward, to explore system with its own advantages and opportunities, make full use of the opportunities for development, changes in the development of optimization, in order to promote and guide the scientific development of health management services.