In order to understand the overseas and domestic research status and hotspots of Theory of Planned Behavior in the past ten years, the bibliometric and visualization analysis are used both on English and Chinese literatures. The Chinese applied research involves the behavior of people of all ages in various fields such as agriculture, industry, education, consumption, environmental protection, and health. The English literature covers a wider range of topics including psychology, medical care, consumption, business economics, and donations. The hot topic of Chinese literature is the study of farmers" behavior. Hot topics in English literature include health, environmental protection, tourism and other topics. Although there are some crises and challenges in this theory, the high explanatory and relatively simple models and good operability make it have a strong vitality in the application fields that need to study individual behaviors.