with the outbreak of the new epidemic in wuhan, the false and true information spread throughout the country.In this paper, from the perspective of health communication, combining with the current situation of the development of health communication in the public health system, This paper discusses the shortcomings of health transmission exposed in the new epidemic,including insufficient public opinion guidance of information disseminators in the new epidemic situation;Poor health literacy among the reported;Single health literacy monitoring index and evaluation method;The credible health carrier "lost its voice", Too single mode of transmission,In response to public health emergencies the insufficient communication strategy reserve of health communication,Proposing six improvement strategies and optimization measures, including establishing a government-led and multi-party authoritative information release mechanism;Extensive and focused dissemination of health knowledge and skills and social support;Expanding the health literacy monitoring index and optimizing the evaluation method;Cultivating the healthy behavior and life style of self-regulation;To formulate the contents and methods of health communication covering the whole population and intervening the key population;Creating a healthy communication environment supported by the whole society,so as to provide useful reference for comprehensively improving the health literacy of Chinese residents, especially the emergency literacy and emergency skills, and promoting the healthy China action plan (2019-2030).China "provide the beneficial reference.