增强健康传播在新冠病毒疫情后期思考:改革健康传播的改革与发展研究对策与建议
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作者单位:

1.南京医科大学公共卫生学院;2.南京医科大学医政学院

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基金项目:

江苏省哲学社会科学优秀创新团队建设项目


Thoughts on the later stages of new coronary pneumonia:Countermeasures and Suggestions for the reform of health communicationResearch on the reform and development of enhanced health communication in the late stages of new coronary pneumonia
Author:
Affiliation:

1.School of Public Health,Nanjing Medical University,Nanjing;2.School of Health Policy and Management,Nanjing Medical University,Nanjing

Fund Project:

Jiangsu province philosophy and social science outstanding innovation team construction project

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    摘要:

    随着新冠疫情在武汉的暴发,真伪信息在全国各地扩散开来。本文从健康传播的角度出发,结合健康传播在公卫体系中的发展现状,探讨新冠疫情中健康传播所暴露出的短板,包括:信息传播者舆论引导力度不够;受传者健康素养不足;健康素养监测指标、评估手段单一;有公信力的健康载体“失声”,传播方式过于单一;健康传播应对突发公共卫生事件时的传播策略储备不足,针对后疫情期的“补短板”思考,提出相应的提升策略与优化措施,包括:建立政府主导,多方协同的权威信息发布机制;广泛且有侧重的开展健康知识和技能传播、获取社会支持;扩充健康素养监测指标、优化评估手段;培养自主自律的健康行为与生活方式;制定覆盖全人群,干预重点人群的健康传播内容与方法;营造全社会健康支持的健康传播环境,从而为全面提高我国居民的健康素养尤其是应急素养、应急技能,推进《健康中国行动计划(2019-2030)》提供有益参考。

    Abstract:

    with the outbreak of the new epidemic in wuhan, the false and true information spread throughout the country.In this paper, from the perspective of health communication, combining with the current situation of the development of health communication in the public health system, This paper discusses the shortcomings of health transmission exposed in the new epidemic,including insufficient public opinion guidance of information disseminators in the new epidemic situation;Poor health literacy among the reported;Single health literacy monitoring index and evaluation method;The credible health carrier "lost its voice", Too single mode of transmission,In response to public health emergencies the insufficient communication strategy reserve of health communication,Proposing six improvement strategies and optimization measures, including establishing a government-led and multi-party authoritative information release mechanism;Extensive and focused dissemination of health knowledge and skills and social support;Expanding the health literacy monitoring index and optimizing the evaluation method;Cultivating the healthy behavior and life style of self-regulation;To formulate the contents and methods of health communication covering the whole population and intervening the key population;Creating a healthy communication environment supported by the whole society,so as to provide useful reference for comprehensively improving the health literacy of Chinese residents, especially the emergency literacy and emergency skills, and promoting the healthy China action plan (2019-2030).China "provide the beneficial reference.

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  • 收稿日期:2020-04-10
  • 最后修改日期:2020-05-03
  • 录用日期:2020-12-14
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