人际健康传播与公共卫生运动:国际进展与启示
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安徽医科大学卫生管理学院

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国家社会科学基金项目(青年项目)19CGL062


Interpersonal Health Communication and Health Campaign: Progress and Implication
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National Social Science Foundation of China

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    摘要:

    脱离了人际网络的卫生运动无法真正实现健康促进,人际间传播行为对卫生运动目标的实现具有积极影响。本文在收集了国外关于人际健康传播与卫生运动相关研究的基础上,从时间跨度、国家分布、卫生运动主题分布三方面,采用知识图谱方法展示了该领域的研究概貌;利用内容分析法,从人际传播的理论渊源、传播行为分类、触发因素和对卫生运动后续影响四个方面归纳研究体系,并尝试构建人际传播对促进卫生运动的作用机制框架。研究结果表明国外卫生运动情境下的人际健康传播研究成果丰富,但对人际传播的作用规律以及在我国卫生运动实践中的运用仍存在较大的探索空间。

    Abstract:

    Interpersonal health communication has significant effect on campaign-targeted health outcomes, which rely on individuals’ elaboration and reflection of that information of health campaign through social network. Based on international studies on the relationship between interpersonal health communication and health campaign, this paper adopt Mapping Knowledge domain to outline the current situation from three aspects: timescales, nation distribution and the topic of health campaign. The paper further established a research framework from four aspects: the theory of interpersonal communication, types of communication behavior, factors that influence interpersonal health communication and the effect of interpersonal communication on campaign-targeted health outcomes using content analysis. Given the findings that fruitful research has obtained on the intersection between interpersonal health communication and health campaign, it deserves further research on the systematic influence of interpersonal communication in the context of health campaign and applying it on health campaign practices in China.

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  • 收稿日期:2021-08-09
  • 最后修改日期:2021-09-27
  • 录用日期:2021-12-21
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