Purpose: The high talent turnover rate of basic medical and health service providers restricts the overall team construction, which is a practical problem that must be solved to promote the hierarchical medical system. It is of great significance to investigate the incentive mechanism of basic medical and health service providers from the perspective of perception and improve the human resource management level of medical institutions. Method: Based on the grounded theory, this paper conducted in-depth interviews with basic medical and health service providers in three community healthcare centers and a tertiary hospital, analyzed the interview data with NVivo. Result: According to the information nodes, the main and sub categories of influencing factors are established and a problem-oriented incentive model for basic medical service providers is constructed. Conclusion: The study found, in terms of system design, medical institutions should be appropriately endowed with flexible management authority. The hospital should strengthen communication, carry out organizational culture construction, promote the awareness of positive support for medical staff, and try to implement the system of family care plan for medical staff, to improve the management flexibility.