新中国初期爱国卫生运动宣传动员研究——以《人民日报》(1952-1953年)为中心的考察
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同济大学马克思主义学院

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上海学校共青团工作研究课题(2024LX7-33);同济大学党建工作提升项目(2023DJTS06)


Research on the Propaganda and Mobilization of the Patriotic Health Movement in the Early Years of New China
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    摘要:

    在1952—1953年爱国卫生运动中,《人民日报》保质保量地完成了对爱国卫生运动的宣传动员工作,为爱国卫生运动的胜利实施提供了有力的舆论支持。《人民日报》对于爱国卫生运动的宣传动员伴随爱国卫生运动的任务转换和形势变化呈现出起承转合的发展脉络。《人民日报》对于宣传动员爱国卫生运动主要采取了强化典型宣传树立先锋楷模、造就仪式景观,建构集体记忆、利用图像叙事深化群众认识、做好舆论监督坚持实事求是的手段和方法,坚持宏大叙事与个体表达相结合、短期目标与长期功效相协调、群众意识与家国情怀相统一的实践原则。1952—1953年《人民日报》对爱国卫生运动的宣传动员启示新时代爱国卫生运动宣传动员工作必须坚持党的领导的根本保证、彰显人民至上的价值取向、融入时代新人的培育事业、构建立体多样的传播体系。

    Abstract:

    In the patriotic health movement from 1952 to 1953, People's Daily completed the propaganda and mobilization work of the patriotic health movement with quality and quantity, providing strong public opinion support for the successful implementation of the patriotic health movement. With the task transformation and situation change of the patriotic health movement, the propaganda and mobilization of People's Daily showed the development of the development of the patriotic health movement. People's Daily mainly adopted the means and methods of strengthening typical propaganda, setting up vanguard models, creating ritual landscape, constructing collective memory, deepening the masses' understanding by using image narrative, doing a good job of public opinion supervision and adhering to seeking truth from facts, and adhering to the practical principles of combining grand narrative with individual expression, coordinating short-term goals with long-term effects, and unifying the masses' consciousness with the feelings of home and country. The inspiration of the patriotic health movement from 1952 to 1953 People's Daily The propaganda and mobilization work of the patriotic health movement in the new era must adhere to the fundamental guarantee of the leadership of the Party, highlight the value orientation of the people's supremacy, integrate into the cultivation cause of the new generation, and build a three-dimensional and diverse communication system.

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  • 收稿日期:2024-02-20
  • 最后修改日期:2024-03-07
  • 录用日期:2024-03-12
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