基于SERVQUAL-IPA模型的一院多区医疗服务质量同质化评价研究
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1.安徽中医药大学;2.安徽中医药大学医院经济管理学院

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安徽中医药数据集成与治理研究项目(GXXT-2022-095);高校思想政治工作拔尖人才支持计划项目(sztsjh-2023-7-7);高等中医院院校创新能力培养研究与实践(sztsjh-2024-2-7);高质量发展视域下卫生资源配置的统计测度与系统评价研究(2023xscx097)。


Research on the homogeneous evaluation of medical service quality in one hospital and multiple districts of public hospitals based on SERVQUAL-IPA model
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School of Economics and Management, Hospital of Anhui University of Traditional Chinese Medicine

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    摘要:

    目的:在高质量发展背景下,对三甲公立医院一院三区医疗服务质量及影响因素进行分析,为提升公立医院一院多区医疗服务质量同质化发展提供可行性策略。方法:运用SERVQUAL模型,从三甲公立医院医疗服务质量的可靠性、保证性、响应性、情感性、有形性和经济性六个维度,设计调查问卷;通过多元回归分析造成各院区医疗服务质量差距的影响因素;运用IPA模型象限图呈现出就诊患者对公立医院一院三区的SERVQUAL模型各维度医疗服务质量的期望值和感知值,反映出各维度的重要性分布。结果:住院患者个体特征对满意度评价有影响,三个院区间医疗服务质量总体上差异显著,28个具体指标中存在较多差异。从IPA象限分析结果得出三个院区需要改进的具体指标有许多相同之处。结论:SERVQUAL模型适用于公立医院一院多区的医疗服务质量评价研究。当前三甲公立医院各院区医疗服务质量与就诊患者的期望值之间仍存在一些差距,医院各院区应努力提高医疗服务质量,实现一院多区医疗服务质量同质化发展。

    Abstract:

    Objective: In the context of high-quality development, this paper analyzes the quality and influencing factors of medical services in one hospital and three districts of tertiary public hospitals, and provides a feasible strategy for improving the homogeneous development of medical service quality in one hospital and multiple districts of public hospitals. Methods: Using the SERVQUAL model, a questionnaire was designed from six dimensions: reliability, assurance, responsiveness, emotionality, tangibility and economy of medical service quality in tertiary public hospitals. Multiple regression analysis was used to analyze the influencing factors of the gap in the quality of medical services in each hospital. The quadrant diagram of the IPA model is used to present the patients' expectations and perceptions of the quality of medical services in each dimension of the SERVQUAL model of one hospital and three districts of public hospitals, reflecting the importance distribution of each dimension. Results: The individual characteristics of inpatients had an impact on the satisfaction evaluation, and there were significant differences in the quality of medical services among the three hospitals, and there were many differences among the 28 specific indicators. From the results of the IPA quadrant analysis, there are many similarities in the specific indicators that need to be improved in the three campuses. Conclusion: The SERVQUAL model is suitable for the evaluation of medical service quality in one hospital and multiple districts of public hospitals. At present, there is still some gap between the quality of medical services in the tertiary public hospitals and the expectations of patients, and the hospitals should strive to improve the quality of medical services and realize the homogeneous development of medical service quality in one hospital and multiple districts.

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  • 收稿日期:2025-02-18
  • 最后修改日期:2025-03-06
  • 录用日期:2025-03-10
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