Abstract：Traditional Chinese Medicine Health Tourism, as an important practice in promoting the Healthy China strategy, is a new business model that deeply integrates the traditional Chinese medicine health service industry with the tourism industry. With the deepening of population aging and the growth of people's well-being, traditional Chinese medicine health tourism has received great attention from the government and residents, and has also ushered in development opportunities. This article collects data in the form of a questionnaire, uses SPSS and SmartPLS software to complete statistical analysis and establish a structural equation modeling, and tests the hypothesis results. The results showed that perceived susceptibility, perceived severity, perceived benefits, self-efficacy, action prompts, and traditional Chinese medicine cultural identity all have a significant positive impact on residents' intention to participate in traditional Chinese medicine health tourism; Perceived barriers have a negative impact on residents' willingness to engage in traditional Chinese medicine health tourism. Based on this, the government, enterprises, and individuals are supposed to adopt corresponding measures to encourage the public to take part in traditional Chinese medicine health tourism, in order to promote the high-quality development of traditional Chinese medicine health tourism.