The present paper used CiteSpace bibliometric software to visually analyze the research status and evolution trend of commercial health insurance in China, so as to provide experience and reference for the promotion of commercial health insurance research in China. The domestic literature on commercial health insurance can be traced back to 1995. Since then, the number of publications has shown an overall increasing trend. The cooperation and exchange between research institutions or scholars was not close enough. The research focus varied at different stages, with more focus on the application of computer Internet technology in the field of commercial health insurance between 1995 and 2003, the professional operation of commercial health insurance between 2003 and 2009, the finement and precision research of insurance types between 2009 and 2015, and following government’s preferential tax policies and the big health industry between 2015 and 2020. Domestic research on commercial health insurance needs to further strengthen interdisciplinary cooperation and further develop and improve the research perspective, content and methods.