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第4期 总第117期 南京医科大学学报（社会科学版）京医科大学学报（社会科学版）
2023年8月 Journal of Nanjing Medical University（Social Sciences）of Nanjing Medical University（Social Sciences） · 383 ·
Journal
［15］ 韩鑫，徐凌忠，温宗良，等. 农村老年人互助养老方式 龄科学研究，2022，10（7）：14-27
选择意愿现状及影响因素分析［J］. 中国卫生事业管 ［17］ MIROWSKY J，ROSS C E. Education，health，and the
理，2022，39（12）：924-930 default American lifestyle［J］. J Health Soc Behav，
［16］ 纪竞垚. 中国老年人的养老意愿：现状、趋势及群体性 2015，56（3）：297-306
差异——基于三期中国老年社会追踪调查数据［J］. 老 （本文编辑：姜 鑫）

Study on purchase and payment intention of day care services in a

town of Dongguan

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CHEN Jiaqi ，YIN Yonghong ，ZHANG Leiyu ，ZHANG Yuyingdong ，CHEN Xiaochang 2，3
1. School of Public Health，2. School of Humanities and Management，3. Guangdong⁃Hong Kong⁃Macao Bay Area Public Health
Policy Research and Cooperation Center，Guangdong Medical University，Dongguan 523808，China
Abstract：This study conducted an empirical study in a town of Dongguan by adopting a convenience
sampling method from September to November 2022. The research team conducted one⁃to⁃one questionnaire
surveys on the basic information，purchase intention and payment intention of home⁃based elderly and their
adult children for daycare services to understand the effective demand of residents for day care services and the
development potential of daycare in Dongguan. The chi⁃square test and logistic regression analysis were used to
analyze the influencing factors of purchase intention. U/H test and multiple stepwise regression analysis were
used to analyze the influencing factors of payment intention. The results showed that 251 of the 392 respondents
were willing to purchase daycare services，accounting for 64.03% . The average monthly payment value of
daycare services was 2 127.2 yuan. The purchase intention of residents is affected by education level，income
and expenditure and the number of children. Residents’willingness to pay for daycare was influenced by
education level，health status of the elderly，income and expenditure of the respondents and whether they had
children to provide care. The study found that daycare service has a particular development potential in
Dongguan.
Key words：daycare；conditional valuation method；purchase intention；willingness to pay；elderly care
service