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南京医科大学学报（社会科学版）京医科大学学报（社会科学版）
· 270 · Journal of Nanjing Medical University（Social Sciences）of Nanjing Medical University（Social Sciences） 2021年6月
Journal
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Analysis of influencing factors of public health management behavior
in public health events
LIU Yixuan，HE Jianping，GAO Yuan
School of Media Communication，Shenzhen University，Shenzhen 518060，China
Abstract：When major public health events occur，health information dissemination is of great value to the
public. New media based on digital Internet technology can realize users’synchronous or asynchronous
interaction，which lays a foundation for China’s medical and health field to gradually enter the field of new
media for health information dissemination. Therefore，this paper took users of health science APP as the
research object，analyzed their basic characteristics，perceived value，cognitive experience and whether these
factors had positive impacts on their health behavior. It was found that users’individual health management was
positively affected by platform involvement，perceived risk of individual health，health information literacy，self⁃
efficacy and group norms. Users’access to health information provided by health science APP could directly
affect their health behavior.
Key words：public health event；media use；health communication；health science APP；health behavior
