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南京医科大学学报（社会科学版）京医科大学学报（社会科学版）
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Journal of Nanjing Medical University（Social Sciences）of Nanjing Medical University（Social Sciences） 2025年4月
Journal

Analysis of influencing factors and paths for enhancing the willingness

of medical personnel in Guilin City to improve digital literacy

1
1，2
1
KANG Liangfa ，ZHANG Chen ，TANG Guorong ，WANG Qiangfen 3
1. School of Public Health，Guilin Medical University，Guilin 541199；2. Guilin Center for Disease Control and Prevention，
Guilin 541001；3. School of Humanities and Management，Guilin Medical University，Guilin 541199，China
Abstract：In the context of healthcare digital transformation，enhancing the digital literacy of healthcare
professionals has become a key factor in improving the quality and efficiency of healthcare services. Based on
the Theory of Planned Behavior（TPB），this study constructed a structural equation model（SEM）to explore
influence paths of behavioral attitudes，subjective norms，perceived behavioral control，and hospital resource
inputs on the willingness of healthcare professionals in Guilin to improve their digital literacy. The results
showed that the mean score for willingness to improve digital literacy among medical staff was 3.90 ± 0.70.
Significant differences in willingness were observed across different age groups and education levels（P<0.05）.
Behavioral attitudes，subjective norms，and perceived behavioral control all had significant positive effects on
the willingness to improve. Subjective norms and the perceived behavioral control mediated the effect of hospital
resource inputs on willingness to promote digital literacy. The study suggests that improving the digital literacy
of healthcare professionals should consider both individual belief factors and external resource support，with
particular attention to the needs of those with lower levels of educational attainment and younger groups.
Key words：digital literacy；medical personnel；influencing factors；theory of planned behavior；structural
equation modeling